Electronic nicotine delivery system (electronic cigarette) awareness, use, reactions and beliefs: a systematic review
Instead, they label them with acronyms
British American Tobacco (BAT), known for Lucky Strike and Dunhill, talks about Building A Better Tomorrow , British Imperial Brands, manufacturer of Gauloises, West and Davidoff, about Beyond Smoke and Japan Tobacco International (JTI), which makes Camel and Winston, about Creating A Better Future
Overall perceptions of harm Most participants perceived that IQOS was less harmful or better for their health than smoking combustible cigarettes but also acknowledged that there must be some harm from using IQOS, and that it would be better for their health to not use IQOS at all