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The impact of branding techniques has been measured by a study published in the International Journal of Environmental Research and Public Health. This study found that respondents who reported positive brand equity with the Truth campaign were less likely to have reported smoking in the past 30 days, as surveyed 12 months later

Bernstein, Dartmouth-Hitchcock Medical Center, and Peter Selby, Centre for Addiction and Mental Health and University of Toronto, for assisting as clinical or content experts during the development of this guideline

To promote public health and achieve health equity, we must enact proven public policies that prevent the industry from engaging in practices that have contributed to the loss of millions of lives from tobacco use. Additional Resources: Report executive summary Full report: high-resolution PDF link Full report: low-resolution PDF link Fact Sheet Stanford Research into the Impact of Tobacco Advertising (SRITA) homepage ### About the American Heart Association The American Heart Association is a relentless force for a world of longer, healthier lives

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