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In November 2023, British American Tobacco PLC deepened its strategic partnership with Organigram with plans to invest GPB 74 million (CAD 124.6 million) between January 2024 and January 2025 and increase its equity ownership from 19% to 45%.
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Saying that, I choose to smoke, and its an expression of my freedom, is something that, again, the companies have worked for a long time to reinforce, and its something that they know has resonance." Ling thinks that this framing is clever beyond just appealing to America's individualistic culture: "It also shields [the tobacco companies] from litigation because, if you started smoking because it was your choice, then if you get lung cancer its your fault
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