The only scenario where I can imagine comfortably wearing it would be deep in the dead of winter, no moon in the sky, trekking alone through a cold forest somewhere
In their proposed strategy, BAT explained, If we liaise closely with [discos and bars] and develop a partnership for the promotion of the outlet and our brands, then we should be able to gain control of the music, light show and DJ for the purposes of BAT promotions. Key events included two massive national Ministry of Sound tours, launched and sponsored by BAT, first kicking off in 1995
Source: Oxford English Dictionary At this time, the term was associated with a group of Whig party politicians, who dominated the British government through much of the early years of the eighteenth century, so this is another moment where Swift's readers would have recognized a parallel between Lillipution and British politics
And that means BIG TOBACCO BUSINESS for somebody