Ryohei Sugata, JTI general manager, attributed this development to a range of issues such as the aging of Japanese society, growing awareness about the health risks associated with smoking, the tightening of smoking-related regulations, and tax hikes. Meanwhile, PM cited Tobacco Institute of Japan (TIOJ) IMS data, which stated a total market share for the company of 25.93% in 2014, down 0.73 percentage points from 26.66% in 2013
In rare cases, heavy caffeine consumption can cause fatal complications, including cardiac arrest, studies show
Activate: The device heats the tobacco to the controlled temperature needed to release nicotine-infused aerosol
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