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To prevent children, adolescents, and young adults from transitioning from e-cigarettes to traditional cigarettes and to minimize the potential public health harm from e-cigarette use, there is a critical need for e-cigarette regulation, legislative action, and counter promotion to help youth live tobacco-free lives. 6

People are arguing strongly on both sides of the debate: is plain packaging another chip at our free will, undermining our freedom of choice, or a move to protect the most vulnerable in our society from a highly addictive, deadly habit

Its not going to get the job done

The discrepancy highlights differences in testing methodology and desired levels of detection