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The redesign of the Longhorn packaging still features the recognizable and distinctive iconic four-color bull, however, the branding change introduces a modernized logotype while utilizing specialty varnishes and metallic inks to increase visibility at retail, says Tracy Vernon, Associate Brand Manager for Moist Snuff.We've kept the elements that our consumers loved about Longhorn andsimply updated the look. The move is considered key to meeting current adult smokeless consumers lifestyles

As the lid is opened a roller moves downwards behind the blind

For a more in-depth look at this topic, check out our article "Is Snus Legal in the UK?"