ebay vintage cigarette case Antique European 875 Sterling Silver Vintage Metal Cigarette Case Box

The nostalgic candy has been around for decades and made a lasting impression on past generations

As of October 2024, the cumulative commercial sales volume reached 29.55 million cases, with a cumulative commercial wholesale sales revenue of 1.65 trillion yuan

And its for everyone, not just the hardcore history buffs

During their visits, they were told that IQOS was designed for people to switch from traditional cigarettes, that traditional smokers rather than e-cigarette users would be more likely to enjoy IQOS without the unknown risks of vaping, and that IQOS was a safer alternative to smoking a marketing claim that IQOS was not allowed to legally make (see: The Road Ahead, p.8)